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Advertising Tool’s Twilight
It has been some time in coming, but the end of the business card is upon us. 
It’s a good idea to read the full article from Michael Masterson, but I have to agree with the section I clipped below.
Professionally, I’ve found that the more oomph a businessperson has, the less likely it is he or she has a business card.
I did away with mine some time ago for exactly this reason, and it still amuses me the reactions I get from corporate drones who suddenly don’t know how to act.
Recently, at a local direct marketing association meeting I responded to a Marketing Director’s reflexive card request by writing the number down on a cocktail napkin, after she she had unconsciously thrust her card at me while introducing herself (at such gatherings, copywriter/strategists are everyone’s ‘new best friend’).
While writing, I explained that I don’t believe in business cards and the really high-powered folk I’ve met don’t either.
After pleasant chitchat, during which she crestfalleningly kept looking at her cards, I mingled on and when I saw her last, she was still looking at her card as if she had just walked her dog, picked up its waste and forgot to use the plastic bag.
Again.
Click the link to read the entire article before you go out and throw money at the local printer.
“At least half of the top businesspeople I know never have business cards with them,” Michael says. “They exchange numbers on the back of cocktail napkins.”
Source: If You Must Have Business Cards…
I’d like to hear from printers and how they’re responding to this drop in business card sales and repeat orders.
By Walter |
Topics: Client Top Secret, Here's Your Sign, Lessons Learned |
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