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Monday, December 17th, 2007How in the world does a productivity expert end up talking about ‘flying penises’ and ‘burping’ while dishing out some of the best productivity strategies ever?
You have to hear it to believe it.
My good friend Kyle McFarlin was recently interviewed by Tony Goodson for ‘The Productivity Show’ on the Podcast Network. As I said on [...]
Questionable Practices - Can You Have A Newsletter Without A Website?
Friday, December 14th, 2007“I’m not going to wind up on your damn blog, am I?”
What an unusual way to open a phone call, I thought. He has an interesting way of winning friends and influencing people. Hmmm, he’s at least piqued my curiosity.
Me: “I don’t know. Depends. How interesting or wacky are you intending to be today?”
I’m [...]
Spam-Free Copy For Your Marketing Campaigns
Wednesday, December 5th, 2007Did you screw up? Did you emulate another marketer’s email and use one of those despicable SPAM filter work-arounds like “freeee,” “F.ree,” “f.r.ee” and now you’ve been branded a spammer? And now your open and response rates suck to high heaven? Infusion Software’s Ryan Peterson reveals what you can do about it in today’s guest post.
When Your Client Is An Idiot - Worst Practices Bailout
Monday, December 3rd, 2007“Because, frankly, the franchise owner was an idiot.
See, my friend tried to tell him that you don’t sell $200,000 products with a single sales letter. Your prospect doesn’t know you from Adam - and you expect him to read a few pages of sales copy and then cut you a check for
Controversy Or Avoidance - Which Sells?
Wednesday, November 28th, 2007“I don’t like getting into debates. We’re running a business blog.”
‘Whew . . .!’ I thought when I read that. Good luck with that approach, buddy.
Fellow copywriter and blogger James Chartrand is wrestling with the direction to take his “online personality,” and he’s doing his thinking out-loud with Harrison McLeod, the other half of [...]