Info-Product Creation
The Economy Is Good, Depending On What You Do…
Wednesday, January 7th, 2009I can’t remember the last time I opened up a dictionary.
A real one.
A physical one.
The 8 inch thick, foot and half tall one sits on the reference shelves in the Batcave like an ancient grimoire in Dr. Strange’s library.
Translation: I don’t use it anymore.
Not when I can look it up faster and easier online.
Same [...]
Jumpstart Writing Your Book with This Proven Formula
Monday, June 30th, 2008Two acquaintances emailed to see about hiring me to write their copy — one wanted me to write her ebook for a new product (and quite a promising one at that!) and the other to hire me for rewriting their fitness site.
Since I included a lot of information that is good to know, I combined [...]
Secret Strategy #3 - Will People Buy What You Sell? Here’s The Easy Way to Find Out . . .
Friday, May 23rd, 2008Lets face it, most market research tools suck, plain and simple. WordTracker and Keyword Discovery, while powerful — also burden you with too much information and it’s up to you to sift what you need from the chaff.
Those of you who know me know that I speak quite a bit about the KEY importance of [...]
Letter To The New Info-Product Creator - Postscript
Friday, April 25th, 2008So that email to “Bob” you’ve been reading about . . .
What I didn’t include in my posts, was the urgent Call-To-Action (in voice and e-mails) for him and I to pow-wow on Next Actions before I left for L.A. to attend that Information Product & Marketing Summit.
Given what you read in Part 1, [...]