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    ROI Copywriting Gets New Look — Thanks Dad!

    Monday, October 1st, 2007

    Finally popped the hood on my ROIcopy blog, pulled the engine and put in a new one. But that’s nothing new because I watched my dad do that for years . . . on cars.
    My dad was a racecar driver and car mechanic before the Korean War turned him into a Marine sergeant.
    Nothing bad about the [...]

    Marketing Mr. Amazing’s Magic Rocks -

    Monday, September 10th, 2007

    It could never happen in real life, right? Yeah, just keep telling yourself that. 
    Here’s a clip from a modern day fable that’s as every bit educational as anything Aesop ever churned out.
    But instead of the “Ant And The Grasshopper” Blair Warren over at the Crooked Wisdom blog has created one that explains how online [...]

    Did Your Boss Just Burn Your House Down?

    Wednesday, September 5th, 2007

    If you got fired, that’s exactly what he did, or rather, that’s the meaning of what he did.  
    You see, long ago when European and Norse clans wanted to get

    Political Darlings’ Marketing Mastication — The Follow-Up

    Monday, August 20th, 2007

    Following up on yesterday’s post, here are some important things to know . . .
    I’m not a political ideologue, okay? And I say that because I know how some will choose to interpret what I’m about to say next.
    As someone who loves the facts, it’s hard to miss that all of the listed in yesterday’s [...]

    Walter’s Magic Pen Relieves Bored Marketing And Sales Pros

    Monday, July 16th, 2007

    “Walter, this was the hardest thing for me to write and I don’t have the time to mess with it. I need your magic pen to clean it up.” 
    The cool, logical voice tells me what the sensors have detected.
    But as captain, I know what this means to ship and crew as I bark out the orders . [...]

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