Lessons Learned
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Monday, September 24th, 2007While Starbucks promotes (key distinction, there) green activities such as recycling, they don’t actually do it.
Marketing With Bad Sales Pitches
Tuesday, September 18th, 2007[This comment appeared on another blog and was in response to a post about bad elevator pitches . . .]
I especially enjoyed your post about misdirected pitches, Lois. Yesterday I had something similar happen when I got a sales call from one of those Internet security certification companies.
The salesman launches full-bore into his canned [...]
Did Your Boss Just Burn Your House Down?
Wednesday, September 5th, 2007If you got fired, that’s exactly what he did, or rather, that’s the meaning of what he did.
You see, long ago when European and Norse clans wanted to get
Outrage - Marketing To What Lies Beneath
Wednesday, August 29th, 2007Ever wonder why people focus so much on outrageous behavior? Why they really glom onto anyone outraged enough to hold people and companies accountable for questionable and bad behavior?
I’ll tell you what I think it is that drives this. From what I’ve observed, there is a sublimated outrage out there running just below most people’s [...]
Advertising Tool’s Twilight
Tuesday, August 28th, 2007It has been some time in coming, but the end of the business card is upon us.
It’s a good idea to read the full article from Michael Masterson, but I have to agree with the section I clipped below.
Professionally, I’ve found that the more oomph a businessperson has, the less