Lessons Learned
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Monday, August 27th, 2007Will any of the decisions you made today still reverberate the historical gong nearly 2,500 years later? For the matter will any of the decisions you made in this lifetime be remembered that long?
Kyle McFarlin’s recent battle royales with Mindjet neglect and HP’s Customer Dis-Service Department reminded me of this.
I hope he feels good about what he [...]
Masticating Political Darlings By Marketing Them - Believer Beware
Wednesday, August 22nd, 2007First of all, I don’t care what you think of Ann Coulter, okay? As a fellow provocateur, she has set herself up as a lightning rod and while the way she phases things wouldn’t be my first choice, I do often agree with her basic thesis.
But this recent article by the commentator, columnist and best-selling [...]
McFarlin Strikes Back While HP Runs Silent, Runs Deep
Monday, July 23rd, 2007Warning! If you’re of a sensitive nature and can’t bear talk about smiting and rainin’ down with hellfire . . . don’t read today’s post. I mean it.
Still with us? Good, then let’s get rockin’.
Friends, Romans, countrymen, lend me your ears;
I come to praise McFarlin, not to bury him.
In his recent post, Kyle McFarlin characterizes [...]
More On HP’s Customer Failure Department — The Update
Wednesday, July 18th, 2007If you read how Kyle McFarlin got the business end of the HP battle shaft during his own Battle of Thermopylae then read on.
If not, click here to get up to speed then read on because he’s revealed new developments.
Hotel Short-Sheeting — The Marketing Solution
Monday, June 18th, 2007Hotel owners and managers, how about a fairer version of “Let’s Make a Deal” for your patrons? I’ll be your Monty Hall. So let’s get down to it, shall we?
The Solution (w/o eco-bullying)
If hotels and other companies in the process of “greening” want to truly