• Recent Posts



  • Twitter Connect


    follow WalterTerry at http://twitter.com

    • Marketing Mishaps

    « Previous Entries

    Grrrrr . . . Starbucks Baristas Are Trying My Patience

    Friday, May 2nd, 2008

    You can love something or someone absolutely and still have to occasionally give them the Cher/Cage Moonstruck  “Snap out of it!” bitch-slap back to reality. 
    Such is the case with my beloved Starbucks, who seems to have suffered a bout of Worst Practices coupled with my personal favorite, Bad Customer Service with a dollop of Indifference on [...]

    "By Hook Or By Crook We Will," MJR’s Dirty Deeds Done Dirt Cheap - Part 2

    Wednesday, April 30th, 2008

    A video dramatization (though not by much) of the titanic struggle to save our homes from the faceless corporation . . . for sake of clarity and drama, picture me as the guy who’s taking on The System . . . all will be explained on the other side –

    There’s not a way in the [...]

    King Of The Squirrels Case Study - A Rookie Goes Dumb

    Friday, January 25th, 2008

    So . . . read this and tell me what you think. Did he get his million dollars, or did he opt to become King of All Squirrels? Stay tuned because I’ll give you my post-mortem which will help you prevent this from happening — ever.
    I knew this fellow copywriter. We need a name, don’t we? [...]

    A Million Dollars Or King Of The Squirrels? The Copywriter’s Dilemma

    Thursday, January 24th, 2008

    “Is it better to have a million dollars or be King of the Squirrels?”
    A fellow software Test Lead would ask this question of his team whenever there was an indecisive moment about where to go next on a project.
    Believe it or not, there were some who had to think that one over.
    Today, I see many [...]

    Best/Worst Practices Showdown: American Backbone Trumps Russian Deceit

    Wednesday, January 9th, 2008

    “Thirty-five dollars.”
    Me: “What?!”
    My question was on two levels — first, his accent was so thick you could layer it on with a trowel. That, and the fact that the price was wrong.
    His “Thirty-five dollars” sounded more like “dirty bibe dollarsusk.” Mentally I’m trying to nail down the accent’s geography. Russian? Chechen? Georgian?
    Since I didn’t [...]

    « Previous Entries