Marketing Mishaps
« Previous Entries Next Entries »How Information Marketing Screws Over Copywriters
Friday, December 28th, 2007If you are a copywriter or someone who hires them, then pay attention — the entire dynamic between those who produce products for sale and those who write their sales messages has changed.
But just like shooting a dinosaur, it will take some time for the tail to register that the brain is dead.
What I’m revealing [...]
2 Really Good Questions To Ask About Global Warming
Saturday, December 22nd, 2007Two really damn good questions, in fact. So good, they make you wonder why more journalists aren’t asking them. Would NBC still have done their pandering ‘green’ messaging during November sweeps, complete with green peacock symbol if they had asked themselves these questions?
Probably, but keep in mind that most are Hollywood pinheads, after all.
So listen [...]
Newsletters Without Websites, Part 2 — From Questionable To Worst
Wednesday, December 19th, 2007[cue 60's Lost In Space announcer voice] . . .
‘Last week we left our intrepid hero confronted by a Mental Cyclops bent on selling newsletters without an online presence to support it. Desperate, he tried to lure our hero into his lair, but Professor Robinson (ok, work with me here) was not so easily misled.
Little did [...]
Questionable Practices - Can You Have A Newsletter Without A Website?
Friday, December 14th, 2007“I’m not going to wind up on your damn blog, am I?”
What an unusual way to open a phone call, I thought. He has an interesting way of winning friends and influencing people. Hmmm, he’s at least piqued my curiosity.
Me: “I don’t know. Depends. How interesting or wacky are you intending to be today?”
I’m [...]
Spam-Free Copy For Your Marketing Campaigns
Wednesday, December 5th, 2007Did you screw up? Did you emulate another marketer’s email and use one of those despicable SPAM filter work-arounds like “freeee,” “F.ree,” “f.r.ee” and now you’ve been branded a spammer? And now your open and response rates suck to high heaven? Infusion Software’s Ryan Peterson reveals what you can do about it in today’s guest post.
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