Marketing Mishaps
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Monday, December 3rd, 2007“Because, frankly, the franchise owner was an idiot.
See, my friend tried to tell him that you don’t sell $200,000 products with a single sales letter. Your prospect doesn’t know you from Adam - and you expect him to read a few pages of sales copy and then cut you a check for
Controversy Or Avoidance - Which Sells?
Wednesday, November 28th, 2007“I don’t like getting into debates. We’re running a business blog.”
‘Whew . . .!’ I thought when I read that. Good luck with that approach, buddy.
Fellow copywriter and blogger James Chartrand is wrestling with the direction to take his “online personality,” and he’s doing his thinking out-loud with Harrison McLeod, the other half of [...]
Pirates Of Progressives - A Marketing Mishap Musical Done Horribly Wrong
Wednesday, November 21st, 2007This hit me after my last post, where in the opening paragraphs, I foreshadowed the following abberation. As you’ll recall, Hillary Clinton doesn’t want to be called a “liberal” anymore, and ixnay on the progressive-nay. She wants to be called a “modern American Progressive.”
So what I’m about to do, I deeply apologize to Gilbert and [...]
Marketing Rebranding Mishap Gone Horribly Wrong
Monday, November 19th, 2007Those wacky liberals are at it again. Oh wait . . . it seems they’re just not happy being called “liberals” anymore.
For reasons I’m about reveal, they just can’t seem to settle on a name for themselves. But first let’s get to the news — liberals no longer want to be called “liberals.”
Okay? Are you [...]
Phony Soldiers’ Marketing Strategy Mishaps - Seattle Style!
Monday, November 5th, 2007What is up with the Far Left crowd needing to use phony soldiers to make phony points? Why is that the “Loony Left”* can’t have an honest debate without resorting to dirty tricks?
Well, from a strategic POV I know why — because they know they can’t win using the facts, so like any good magician [...]