Pet Peeves
« Previous Entries Next Entries »When Inner School Marms Strike: Man Becomes King Of The Squirrels!
Monday, January 28th, 2008What do grammar heathens and King of The Squirrels have in common? Why do schoolteachers malke less than copywriters? And what is an “inner school marm”anyway? The answers and laughs in today’s post about the latest settling for the booby prize moment and being a royal rodent.
King Of The Squirrels Case Study - A Rookie Goes Dumb
Friday, January 25th, 2008So . . . read this and tell me what you think. Did he get his million dollars, or did he opt to become King of All Squirrels? Stay tuned because I’ll give you my post-mortem which will help you prevent this from happening — ever.
I knew this fellow copywriter. We need a name, don’t we? [...]
A Million Dollars Or King Of The Squirrels? The Copywriter’s Dilemma
Thursday, January 24th, 2008“Is it better to have a million dollars or be King of the Squirrels?”
A fellow software Test Lead would ask this question of his team whenever there was an indecisive moment about where to go next on a project.
Believe it or not, there were some who had to think that one over.
Today, I see many [...]
Best/Worst Practices Showdown: American Backbone Trumps Russian Deceit
Wednesday, January 9th, 2008“Thirty-five dollars.”
Me: “What?!”
My question was on two levels — first, his accent was so thick you could layer it on with a trowel. That, and the fact that the price was wrong.
His “Thirty-five dollars” sounded more like “dirty bibe dollarsusk.” Mentally I’m trying to nail down the accent’s geography. Russian? Chechen? Georgian?
Since I didn’t [...]
How Information Marketing Screws Over Copywriters
Friday, December 28th, 2007If you are a copywriter or someone who hires them, then pay attention — the entire dynamic between those who produce products for sale and those who write their sales messages has changed.
But just like shooting a dinosaur, it will take some time for the tail to register that the brain is dead.
What I’m revealing [...]