Pet Peeves
« Previous Entries Next Entries »2 Really Good Questions To Ask About Global Warming
Saturday, December 22nd, 2007Two really damn good questions, in fact. So good, they make you wonder why more journalists aren’t asking them. Would NBC still have done their pandering ‘green’ messaging during November sweeps, complete with green peacock symbol if they had asked themselves these questions?
Probably, but keep in mind that most are Hollywood pinheads, after all.
So listen [...]
Spam-Free Copy For Your Marketing Campaigns
Wednesday, December 5th, 2007Did you screw up? Did you emulate another marketer’s email and use one of those despicable SPAM filter work-arounds like “freeee,” “F.ree,” “f.r.ee” and now you’ve been branded a spammer? And now your open and response rates suck to high heaven? Infusion Software’s Ryan Peterson reveals what you can do about it in today’s guest post.
Controversy Or Avoidance - Which Sells?
Wednesday, November 28th, 2007“I don’t like getting into debates. We’re running a business blog.”
‘Whew . . .!’ I thought when I read that. Good luck with that approach, buddy.
Fellow copywriter and blogger James Chartrand is wrestling with the direction to take his “online personality,” and he’s doing his thinking out-loud with Harrison McLeod, the other half of [...]
Marketing The Self-Medicated Teat
Monday, November 26th, 2007Today a real-life example of the high cost of popping perscription Pez at the corporate level, plus Keanu Reeves puts words in my mouth.
Pirates Of Progressives - A Marketing Mishap Musical Done Horribly Wrong
Wednesday, November 21st, 2007This hit me after my last post, where in the opening paragraphs, I foreshadowed the following abberation. As you’ll recall, Hillary Clinton doesn’t want to be called a “liberal” anymore, and ixnay on the progressive-nay. She wants to be called a “modern American Progressive.”
So what I’m about to do, I deeply apologize to Gilbert and [...]