Pro Analysis
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Friday, December 14th, 2007“I’m not going to wind up on your damn blog, am I?”
What an unusual way to open a phone call, I thought. He has an interesting way of winning friends and influencing people. Hmmm, he’s at least piqued my curiosity.
Me: “I don’t know. Depends. How interesting or wacky are you intending to be today?”
I’m [...]
Spam-Free Copy For Your Marketing Campaigns
Wednesday, December 5th, 2007Did you screw up? Did you emulate another marketer’s email and use one of those despicable SPAM filter work-arounds like “freeee,” “F.ree,” “f.r.ee” and now you’ve been branded a spammer? And now your open and response rates suck to high heaven? Infusion Software’s Ryan Peterson reveals what you can do about it in today’s guest post.
When Your Client Is An Idiot - Worst Practices Bailout
Monday, December 3rd, 2007“Because, frankly, the franchise owner was an idiot.
See, my friend tried to tell him that you don’t sell $200,000 products with a single sales letter. Your prospect doesn’t know you from Adam - and you expect him to read a few pages of sales copy and then cut you a check for
Marketing Rebranding Mishap Gone Horribly Wrong
Monday, November 19th, 2007Those wacky liberals are at it again. Oh wait . . . it seems they’re just not happy being called “liberals” anymore.
For reasons I’m about reveal, they just can’t seem to settle on a name for themselves. But first let’s get to the news — liberals no longer want to be called “liberals.”
Okay? Are you [...]
Steering Him Out Of A Marketing Mishap Skid
Friday, November 16th, 2007You’ve created a new product and you’re ready to unleash it on the world and rake in the beaucoup bucks. So . . . what’s the first step? Well, don’t do what this guy did would be a good step #1!
Below, I critique his materials and efforts and tell him what to do and not [...]