« Practical Applications Of Quantum Science* | Home | Global Warming Hypocrisy - Seattle Style »
Green Marketing Facts Mow Down The Hype . . .
. . . and Starbucks is caught wide-eyed in the headlights. Seems that despite their hype about recycling,
their cups are not in fact recyclable.
What?! Yeah, you heard me . . . ‘Barista? May I get some egg on my face to go with the joe?’
While Starbucks promotes (key distinction) green activities such as recycling, they don’t
actually do it.
Read the article clip below from The Columbus Dispatch. Heh . . . nice to know there’s a newspaper out there still practicing journalism.
Apparently, Starbucks has taken a page from the Al Gore do-as-I-say-not-as-I-do playbook, even to the point of pleas to “Help us help the planet” printed on the sleeves of those same non-recyclable cups.
But it seems that the planet doesn’t need saving when it comes to their bottom-line. Just as Gore’s “planetary emergency” doesn’t prevent him from hopping on private jets and dumping more CO2 in the air during one trip than an SUV dumps in a year of trips.
How could this be happening? Easy enough to understand when you do your detective work.
You see, thanks to Gore, the environmental lobbyists and a very gullible, but well-intentioned public who believe what people tell them rather than asking the Hard Questions and doing their own research — there’s big money and tons of free publicity to be had when you ‘be green.’
Starbucks got busted on this one, but there’s plenty more out there who on cashing in on the ‘green movement’ and banking on the folks’ gullibility.*
Here’s the clip from The Columbus Dispatch, but click the link to get the entire education . . .
“Starbucks goes through roughly 2.3 billion paper cups a year and touts its national award for using cups made of 10 percent recycled material.
The sleeves on the cups even plead, “Help us help the planet.”
But don’t be confused. Starbucks promotes recycling on its cups, but the cups themselves aren’t recyclable here or in most other cities nationwide.”
The Columbus Dispatch : Starbucks: Coating on coffee cups puts lid on recycling
Back in March and June I wrote about the potential shenanigans of the “green movement” here and here (and shenanigans is always the name of the game when Big Money is involved). That reportage has proved to be so spot-on over the ensuing months, that I now look like a prophet.
* = To be fair, there are also many companies that are walking their talking about ‘being green.’
By Walter |
Topics: Lessons Learned, Marketing Mishaps, Pet Peeves |
Fatal error: Call to undefined function: wp23_related_posts() in /homepages/16/d89291086/htdocs/roi/wp-content/themes/clean-copy-full-3-column-1/single.php on line 62