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Letter To The New Info-Product Creator
The hardest thing to do, business-wise, is to overcome your own inertia and rouse the mind from it’s slumber.
Especially if you’re new to the game.
Even moreso if you’re working for yourself.
[in my best Rod Serling] ‘Case in point . . . witness one new info-product guy with dollar signs in the eyes, the dream of working for himself in his heart . . . but tragically struggles with his own doubt and uncertainty.
Years of slavishly working for others has dulled his fire and diminished his sense of possibilities to the week-to-week paycheck he gets for all his hard work.’
Okay . . . kill the Twilight Zone music, you get the idea.
So I got this email the other day from a newbie who has a GREAT product idea in a niche market that is HUGELY ripe and just waiting to be plucked.
Back in November 2007, this guy was new to the world of online business and it all began innocently enough with him suddenly asking me, “Hey, how can I do what you do (meaning work from a home office)?”
And because his expertise was such a rich field of possibility,
I said I would tutor him to do that.
Several weeks passed and I never heard from him. Now this is not my first rodeo and time was, I too was a beginner, so I knew what happened to . . . well, let’s just call him “Bob.”
He just didn’t know where to start. Even after my simple, clear directions; which were: get the information out of your head and onto paper (digital or otherwise). Then we’ll meet.
So I made him, what many would consider to be a no-brainer offer. It would represent a huge amount of my time, but the ROI looked to be more than worth it.
Just one problem, he’s been dragging his feet at every turn.
You can do the math, from the end of November to now, he has been VERY slow to respond.
You see, part of success in info-product creation and marketing is what we call “Speed To Market.”
Fancy way of saying how quickly can you . . .
- get the idea
- determine if there’s a market for it
- create it and . . .
- get it in front of those who will buy it.
Simple, right? Well, yes . . . and no.
Since I blathered on to set this up for you, tomorrow I’ll post his latest email to me after MONTHS of inactivity and my response.
Should fun, right?
Well it’s not. It’s a tragedy in the making . . . like a train wreck in slo-mo.
Technorati tags: Walter Terry - ROI Copywriting- info product strategist - info marketing - info publishing
By Walter |
Topics: Info-Product Neuronet, Mind Of The Info-Marketer |
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