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Marketing With Bad Sales Pitches
[This comment appeared on another blog and was in response to a post about bad elevator pitches . . .] 
I especially enjoyed your post about misdirected pitches, Lois. Yesterday I had something similar happen when I got a sales call from one of those Internet security certification companies.
The salesman launches full-bore into his canned pitch, and being curious (as I imagine you are) about others’ elevator pitches, I politely let him go on.
Then he said something so egregiously dumb, I had to stop him cold — he claimed having his company’s symbol on my site “would boost my conversions more than any other single factor.”
Well that was just too funny to let pass. I laughed and said, “With all due respect, did you take a look at what I do before you called?”
He hadn’t. Sure sign of a good salesman, eh?
“Then let me do the homework for you. I’m a copywriter. I write the content that actually converts prospects to customers. You can put your little picture on a website all day long but without the copy . . . without the salesmanship-in-print — there’s no reason to buy.”
Let’s just say with a quick amount of argumentive backpedaling, it was a short conversation after that.
[A version of this was originally a comment to a post on author Lois Kelly's blog. Check out her post on how she verbally slapped some sense into a bad pitch. While you're there, look around because she writes some really good posts. Lois has put in a couple of guest appearances on my blog when she did a guest post here, commented here and here.]
By Walter |
Topics: Here's Your Sign, Lessons Learned, Marketing Mishaps |
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