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MoveOn.org Is Doing Their Job — Marketing To Their Base
Panem et circenses. . . that’s what MoveOn.org is all about. It’s not “The Cause” and it never has been.
Nor has it ever been about a fair and balanced approach. Nor the facts.
But that’s not MoveOn’s fault.
No, the fault/blame/responsibility rests squarely on the shoulders of the
people who donate money to that organization.
After all, MoveOn is giving their base, the people who donate money to that nutroots organization exactly what they want — the “bread and circuses” of bashing the opposition in an emotionally-invoking, entertaining way.
Never mind that whenever one goes over the top that far, they have to skew the facts to support the slam. But hey, they areconsistent because they never let the facts get in the way of a good, emotionally-strident slam on the target du jour.
It is ancient Rome all over again as gladiatorial-level verbal and print bloodsport replaces reasoned argument and debate. Why take the time to have a fair contest when you can pit a pride of lions against unarmed men? The crowd will cheer the blood and carnage and, oh never mind the unevenness of the contest.
Some are saying that the back-and-forth between Rudy Giuliani and MoveOn is actually helping his candidacy. But you see, MoveOn doesn’t care who becomes president. In fact, if they are intent on sustaining their organization, then it will be more profitable (for them) if a Republican wins the White House instead of a Democrat.
After all, who will they attack if one of their own sits in the Big Chair? The answer - they’ll even attack one of their own if they don’t toe the MoveOn party line.
I also disagree with many when they say MoveOn is trying to get a Democrat in the White House.
That’s not the point and it never was.
Nope. MoveOn.org doesn’t care who wins the presidency, all they care about is raising the organization’s profile among their supporters (the base) so they get more donations/money.
And since the donors are all Far Left, then hit ads like the (backfiring) Petraeus ad and the attack on Giuliani and the constant banging on the tired drum of ‘bash Bush’ only serve to burnish their reputation and fill their coffers.
Serving Their Niche Market
See, that’s what MoveOn’s base, it’s niche market really wants. And that’s what MoveOn’s employees really want.
MoveOn’s employees are just as self-interested as the rest of us and want to ensure their flow of paychecks. And that’s fair because every company/business/organization seeks to ensure its own survival.
What’s hypocritical is that these very same employees and the people who donate the funds that fuel those paychecks, routinely denounce the profit motive of corporations and entrepreneurs.
Funny how that works, isn’t it? They denounce in others the very thing they are doing.
And to further drive the stake into MoveOn’s heart, the very process of giving their customers what they want is called . . . capitalism. Yeah, and there’s the bitter pill for them to swallow.
And when you’re raking in over $26M/year — you have become what you have denounced — Big Business.
And the MoveOn Big Business Machine is all about Capitalism, pure and simple. They’re serving their market and generating salary-paying revenues as as result.
As such, I’m sure MoveOn has become acquainted with the Law Of Unintended Consequences. As the Japanese say, “The fish rots from the head.”But in this case the body (the MoveOn base of donors) is also rotting — so I guess the fish is rotting from both ends.
And though I have mentioned his book so often that many of you think I’m secretly his agent, Michael Crichton’s novel, State of Fear perfectly describes this dynamic. Its principles apply to all causes, whether they are political or environmental.
You see, in purest marketing terms, MoveOn serves a niche market — and that niche is feverishly dedicated to attacking The Right (conservatives). Which is what the people who fund them are interested in.
Simple Law Of Economics at play here. Capitalism, pure and simple. That’s gotta stick in their socialist craw like a bone that can’t be swallowed.
By Walter |
Topics: Lessons Learned, Marketing Mishaps, Pro Analysis |
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