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Secret Strategy #3 - Will People Buy What You Sell? Here’s The Easy Way to Find Out . . .
Lets face it, most market research tools suck, plain and simple. WordTracker and Keyword Discovery, while 
powerful — also burden you with too much information and it’s up to you to sift what you need from the chaff.
Those of you who know me know that I speak quite a bit about the KEY importance of first establishing the viability of a market, before creating a product for it.
It’s a mistake I see prospects and clients make again and again.
At a recent summit I attended, Anik Singal had one of the best quotes I’ve heard this year: “A good idea is not a business.”
Amen to that, brother. I, and the most successful serial entrepreneurs I know find a market hole first, THEN and only then do they develop an product to fill it.
Most people do the exact opposite and the Internet is littered with abandoned sites and Google has fattened itself on bloated AdWords budgets from those who didn’t know what they were doing.
We all have good ideas and god knows we know plenty of people who have them, too. But . . . but, is the market looking for your good idea and more importantly, are they will to PAY for it?
To that end, I’ll tell you about a tool I use for Market Research in my personal and professional projects that allows me to:
1. Find customers who are already waiting to buy BEFORE I (or the client) decide what to sell.
2. Guarantee there’s DEMAND for my product or service before I develop the business.
3. Be 100% confident that my business has REAL profit potential.
4. Transform personal interests, hobbies, and experiences into a profitable online businesses.
5. Evaluate competition to be certain I can compete with a unique offer and still enjoy a significant profit per sale.
It’s called BeBiz and if you click here you can see what it’s all about. BeBiz is a product/subscription service by the people who put out the highest-caliber online business tools I have ever encountered: Internet Marketing Company (IMC).
I use all of their products and in the interest of full disclosure, they are also a client. I keep my BeBiz subscription just to vet the market with the market research tool and the salescopy generator for when I get stuck (it happens).
Market research for my projects and client projects goes faster and is FAR easier than using WordTracker or Keyword Discovery.
The beauty of BeBiz’s market research is that you ONLY see the information you need to make an informed decision. Can’t say the same about the others. So that’s my highest recommendation, feel free to take a look.
And yes, that is an affiliate link and I receive a couple of shekels if you get a subscription. Though for the record, that in no way influences my recommendation. BeBiz is simply the best, fastest way to go from idea to market.
Period.
And if you don’t like affiliate links, then by all means, don’t use it — no harm, no foul,okay? Either way, it is my way of exposing you to key information that you may not have discovered for yourself.
Look, there’s the easy way and the hard way to selling your information products and BeBiz is certainly the easier way. Though, a good vetting of market viability takes roughly 12 hours. If you haven’t logged that time yet — I strongly urge you to reconsider before going further.
It WILL save you many hours and a lot of money.
And I’ve gone and done it again. Believe it or not, this started out as a simple one paragraph post! The curse of being a copywriter, I supposed. I certainly didn’t intend for it to be a pitch for BeBiz; I simply wanted my MM peeps [this post originally appeared in my MasterMind group's forum] to have full access to tools that professionals use (whether they admit to it or not).
P.S. - I only use BeBiz for the market research and salescopy help. I do not allow them to host my site. If anyone’s interested in knowing why, let me know and I’ll write another post about it. And I’ll do my best to not make it “War And Peace.” ;-)
By Walter |
Topics: Client Top Secret, Info-Product Creation, Mind Of The Info-Marketer, Pro Analysis |
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