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The Economy Is Good, Depending On What You Do…
I can’t remember the last time I opened up a dictionary. 
A real one.
A physical one.
The 8 inch thick, foot and half tall one sits on the reference shelves in the Batcave like an ancient grimoire in Dr. Strange’s library.
Translation: I don’t use it anymore.
Not when I can look it up faster and easier online.
Same with which businesses are thriving and which are dying in this economy. Have you noticed that while the global economy may be going to hell in a hand basket, how the INTERNET economy is doing?
It’s BOOM-ING, baby.
The Internet is like diamonds and diamonds are as forever as they are durable — business-wise.
See, people will continue to buy no matter what the economy is doing… only now they’re buying smarter than before — one of unintended consequences of the economy’s current state.
These days, most folks know the Internet is not only the smartest place to buy, it’s the fastest, easiest way to do the research you need to do to make an smart buying choice.
Consider this…
In 2008 overall sales at traditional brick-and-mortar retail stores were down 5.5% to 8%. Now that’s catastrophic when you’ve got employees, rent and utilities to pay.
And yet, in the online world, across the board, store sales are only down only 2.3%… and many Internet companies, Amazon for example, - are reporting better sales figures in 2008 than 2007!
So how down is the economy for them? Meh… just a blip on the radar to compensate for and move on.
Watch this in 2009 — with a little tweaking here and there, most strategically-sound Internet-based businesses with a product/service that people want to buy — they’re going to ride through the current storm with little fuss. It’s already started and we’re just going to see it accelerate over the next several years.
In fact, I’ll go so far as to say Business Darwinism is going to cut the evolutionary wheat from the chafe.
” …more than half of all U.S. businesses are now run from kitchen tables, extra bedrooms, basements and garages. Home-based businesses make a $530 billion contribution to the nation’s economy each year.
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” …for many Americans, starting up at home has become a necessity. What appeared to be simply another economic downturn a year ago, has devolved into a far more dire situation.
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” …one group that seems particularly drawn to starting up is the baby-boom generation. This group is clearly leveraging skills accumulated during corporate careers and previous entrepreneurial adventures. They’re realizing that they can no longer count on long-term corporate careers.
…
“Unlike many of the big enterprises out there today, a great number of home-based ventures are still open for business and truly thriving.”
Click here to read the entire article!
I’ll tell you this: I love small businesses and if I could ever find a way to make the numbers work for me and them — I’d be all OVER that! I love small businesses and start-ups. The most heart and soul of capitalism is right there.
Any one have any ideas on how to make that market work financially? Just go to the Comment form and let me know and I’ll post the best ones.
By Walter |
Topics: Info-Product Creation, It's A Good Thing, Mind Of The Info-Marketer |
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